DO.Lead form the front. The next stage of India poised. If you read the “Times of India”, I am sure you must’ve come across these phrases almost a hundred times. This, I understand, is part of a campaign that the newspaper started on the 15th of August which marked the 60th anniversary of India. Since then, the paper is filled with snippets of patriotism and stories of how great leaders made a difference in the lives of their countrymen. And that is not all. Take a look at their Sunday supplement, Times Life, and you will see how India just got sexy at 60. How people are doing stuff they were shy of doing before. But the best part is the choice of the face of the campaign, Sharukh khan. Now how many of you know he’s a born leader who has changed many a lives? Perhaps, you should substitute ‘leader’ by ‘entertainer’ and ‘lives’ by ‘characters’.
Now I really like this newspaper. In fact, the Times has some of the best journalists and columnists of the country and they regularly churn out quite innovative content. But there are some things I can’t fathom. What good are these campaigns? What are they trying to achieve through them? The subject is pretty abstract and I can see no particular motive in it. As far as having a leader goes, I think we have enough of them already. We just need them to act like one. It’s an eyesore to read in papers everyday that India is progressing. They make it seem like everything happened instantaneously. The only thing that makes sense is publishing the articles about the various leaders of the world. Other than that, the whole idea seems worthless, even childish. India today doesn’t need a leader. A newspaper which tells it the way it is would suffice.
2 comments:
Well sorry brother!!!.But i beg to differ with you. Actually this
campaign is a real eye-opener.Look around you. More often than not people
choose to shrug off from their own responsibilities forget about taking
on additional responsibilities. I guess this has to do with the
ubiquitous 'chalta hai ' attitudes that our people famously identify
with. I dont say that we as a people are completely hopeless but there
are souls doing a remarkable job but just that there are not enough of
them. People refuse to budge out of their comfort zones, stay content
with just cribbing about the state of the affairs in the country and
blaming every single person from George Bush to their neighbours'
housemaid for the sorry state of transience that we are living in.
.How in Gods name is any transformation however miniscule it may be
occur if the people who are a part of it themselves refuse to take part
in it??
This campaign will help people realise their potential and at least give
them a chance to think differently.Wat say??
I have just one question. How? How are the leaders going to transform the sorry state of affairs that has been in vogue since time unknown? How are these so-called "Leaders" going to influence people? Call me a pessimist if you may, but I think of it as being realistic. Just tell me what good did 'India Poised' campaign did? Even with this one, all one that one reads about is how everyday people help their fellow beings in one way or the other. But RD (reader's digest) has been doing it for years (Everyday Heroes). So what new is TOI doing? It is not easy to start a revolution overnight. And TOI is mature enough to understand that.
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